To qualify as a venture strategy, a project must have reasonable odds of achieving helpful systemic change in one or more developing countries on a significant scale in the near term, using opportunities offered by existing market structures. In doing this, a venture strategy is creating, implementing or expediting a selected lever on change.

Some problems in the developing world are more tractable on a large scale than others. We are particularly interested in the rate-limiting factors that prevent success where there is an opportunity to make a significant difference under budgets available now, or to be available in the near future, and this is where we find levers on change, which are central to our work.